In the competitive world of local business, effective marketing strategies are crucial for growth and success. Every Door Direct Mail (EDDM) is a powerful tool that can help businesses connect with their target audience and drive local engagement. At PlayBig Online Marketing in Raleigh, NC, we specialize in implementing EDDM campaigns that deliver results. Here are three key reasons why Every Door Direct Mail boosts local business growth.

Targeted Reach to Local Audiences

One of the most significant advantages of EDDM is its ability to target specific local audiences. With EDDM, businesses can choose to send mailers to residential addresses, business addresses, or both, within specific carrier routes. This targeted approach ensures that your marketing materials reach the right people, increasing the chances of engagement and conversion.

At PlayBig Online Marketing, we help you identify the most relevant carrier routes based on demographic data such as age range, household income, and size. This precision targeting allows you to focus your marketing efforts on areas with the highest potential for growth. Learn more about our Every Door Direct Mail services and how we can help you reach your local audience effectively.

Cost-Effective Marketing Solution

EDDM offers a cost-effective solution for local businesses looking to expand their reach without breaking the bank. The United States Postal Service (USPS) provides discounted postage rates for EDDM, allowing businesses to send large volumes of mail at a lower cost. Additionally, EDDM eliminates the need for purchasing mailing lists, further reducing expenses.

By partnering with PlayBig Online Marketing, you can take advantage of our expertise in designing and executing EDDM campaigns. We handle everything from creating eye-catching mailers to managing the logistics of distribution. This comprehensive service ensures that you get the most out of your marketing budget. Discover our affordable EDDM options and how we can help you maximize your investment.

Increased Local Visibility

Effective marketing is all about visibility, and EDDM is an excellent way to increase your local presence. By delivering your marketing materials directly to the homes and businesses in your target area, you ensure that your brand stays top-of-mind among potential customers. This consistent exposure helps build brand recognition and trust, which are essential for driving growth.

Our team at PlayBig Online Marketing designs EDDM campaigns that not only capture attention but also convey your brand’s message clearly and compellingly. Whether you’re promoting a special offer, launching a new product, or simply looking to raise awareness, our EDDM services can help you achieve your goals.


Every Door Direct Mail is a powerful marketing tool that can significantly boost local business growth. By targeting specific local audiences, offering a cost-effective solution, and increasing local visibility, EDDM helps businesses connect with potential customers and drive engagement. At PlayBig Online Marketing, we specialize in creating and executing successful EDDM campaigns tailored to your business needs.

Ready to boost your local business with EDDM? Contact PlayBig Online Marketing at (910) 723-3899 or email us at candy@playbigonlinemarketing.com to get started. Visit our website for more information on our services and how we can help you achieve your marketing goals.