Do you send out newsletters and email updates to your customers and prospects? If you don’t, it is something you need consider. Nurture marketing is an important aspect of most businesses.
Today’s blog is about the fundamentals of communications with your customers. I don’t want to insult anyone by writing this. Some will look at my checklist and think, “Of course. That is so basic this is hardly worth its own blog topic.”
There is a reason why I am writing about it though. Because I receive an email weekly from a local business with a list of all the great events they have.
And every single week, there is no mention of the website address, a phone number, or even the company’s name in the body of the email.
Each event is about an activity that the recipient can sign up for in advance. Yet there is never a mention on the email about how to do this. No explicit information on how to sign up and pay.
In an effort to help, I emailed the owner and asked about a particular event. How does someone sign up? The response, call the office. And he didn’t give me the office number!
If you are in business to get customers and you go the extra effort of communicating with them on a regular basis, go through this brief checklist to make sure you are in fact, giving them the opportunity to use your products and services.
- Business name and location in the body of the email
- Business website – try having it a least twice, once at the top and bottom (header and footer)
- Contact number
- A call to action – what do you want them to do when they read the communication? Call, visit, redeem a coupon, sign up for something?
- An email address to contact you directly – it is not always the same as the email address the message is sent from
This is a just a basic list of things to check on your next email blast out.