Find out what learning style your target audience possesses, and cater to it in your social post content types.
In my own experience I’ve learned that more and more people prefer video content. However, that may not always be the best way to deliver the type of content that you need to share with your audience. If videos aren’t your thing then jazz up your posts with a great eye-catching picture but be sure that you don’t infringe on copyrighted images. Also, make sure that your text/copy doesn’t fall flat as well. Keep it interesting and keep your audience engaged. Don’t forget to consider not only your content but who the target audience is. Keeping those two things in mind will make your posts and content sharing what it truly needs to be. Uniquely you!
Don’t forget that there is a free 1-on-1 strategy session available to you. Fifteen minutes of your day can result in increased social reach which can then result in an improved bottom line.