As a fellow business owner, I understand that you have to keep an eye out on expenses. Your budget and available money is critical. No money generally means no business and no business means no money. When I speak to business owners who just can’t seem to find the budget for done-for-you social media or social media training, I get frustrated.
Imagine this: you decide to open a store catering to high-end clientele. You look at your budget and decide that you can save money by renting a store in the ‘bad’ end of town. You buy inventory, get a sign, get a register, and put out an ad. But hey, those electric lights aren’t free! Why bother to have them on if no one is in the store? So you turn off the lights.
Now you know that merchandise should be displayed, but shelving is expensive. When you make money, you’ll buy some, but for now the merchandise looks just as good sitting on the floor of your store.
Sound ridiculous? Of course it does. You would spend the money to have your store where there is traffic, you’d have lights, attractive displays, and you’d let everyone know you are in business. You would spend the money to make more money.
Social Media marketing is the SAME THING. It’s now become more of a necessity like a utility and not just some passing fad or a luxury.
Having a social presence lets people know that not only is your ‘store’ open for business, it is in an easy to find location.
Posting on a regular basis means that you are displaying your merchandise in an attractive manner. You are letting people see your wares (or services) and this helps you to remain at the top of mind. Just because they aren’t buying today, it doesn’t mean they won’t remember you when they do need your product or service.
Don’t put off your Social Media marketing until you are making money in your business. Make money in your business by having Social Media marketing. Book a free 15 minutes strategy session with me to find out what your options are.