One of the most under-utilized tools with Facebook is Audience Insights. Audience Insights allows you to dig deep into your target market to find out additional information about them – what they like, what they earn, their behaviors and more.
Here are two relatively new aspects of Facebook Insights
For some, “life events” will make targeting your market even easier. For those selling products or services, an ad to those with an upcoming birthday can be especially persuasive. The same could be said for being away from the family.
Also new in Audience Insights is targeting by race and ethnicity, generational status (Boomer is the only one available), Household composite, Veteran status, and working women.
Remember, nothing is infalliable. Facebook works hard to compile information and make sense from it, but it isn’t always correct. Read this blog about how Facebook determined my race incorrectly by basing it on my activities.