You’ve heard the buzz about Facebook Ads. How for a few dollars you can send thousands of your target market directly to your website and make a lot of money. Yes, it can happen. But before you get there, you need to know some things.
What do you want?
Consider the reasons for paying for an advertisement. Are you looking to increase page likers? Would you like to send people to your website to purchase a product or service? Are you looking to increase brand awareness?
How much is the ad worth to you?
If you are creating an ad to sell a product or service, consider how much you may need to spend to get a sale. For example, if you are selling a $1,000 product, how much in advertising dollars will you spend to sell that product?
How do your numbers breakdown?
I had a client who owned a massage business. We spent (minus my fees) $100 in Facebook advertising. Although we got 250 clicks on her ads, only 3 of those clicks converted into paying customers. Those customers (because they were reoccurring) spent an average of $250 each.
Spending $100 to get $750 worth of business makes sense. Would spending $725 to get $750 be worth it as well? You need to know what numbers make sense for you.
Do you know who wants your products or services?
You need to be able to clearly define who your target market is before you run your ad. Thinking women and men 18-35 isn’t a tight enough niche. You need to know what they like (interests), what other products do they buy, are they married, educated, have children, own a home? The more defined you can be about your target market the further your marketing dollars can go.
Creating Facebook ads can seem simple. Pick what you want to advertise, find a photo, write some words, and set a budget, but for you to be truly successful, you’ll need to know a lot more about your target market, types of ads, how to track what is happening with your money and more.
Want to learn more about Facebook Ads? We have an upcoming webinar for you!
Dates Starting Thursday January 19 1pm EST
Learn more here: http://www.playbigonlinemarketing.com/startnow